Do you struggle to create awesome graphics for your social media accounts? Did you know that when you started your blog that you’re not only writing words online that anyone can read, but you’re also the editor of that writing, the promoter for that writing and also the social media manager for that writing too?
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On top of all of those duties, there is also the design to consider.
Branding your blog can be difficult if you are not a designer or you simply may not have the time for another thing to add to your to-do list.
But if you ignore the branding, design and social media aspect of your blog, then you may run into the issue of not getting the page views that you were hoping for.
A blog post with images is easier to read and is more likely to get shared on social media.
Sometimes, as bloggers who are just starting out, there isn’t a budget for a graphic designer to help you with your graphics so you’re going to have to do it yourself.
The good news is, you don’t have to have graphic design talents to be able to create decent blog graphics.
Great Blog Graphics Basics
The good thing is, in this day and age, you don’t need to know a lot to be able to create good blog graphics. There are many free programs available for you to create stunning imagery for your blog.
There are definitely a few things you can keep in mind when designing your own blog graphics.
For your blog, you’ll want to pick a single colour that is the dominant colour. This colour will be the main colour on your website. A good place to start is to use the same colour as your website. You can use lighter versions of that colour if you need some contrast.
Finding a few fonts to pair together will help your branding be consistent.
You’ll want to stay away from the boring fonts that are used in officers if you’re trying to stand out. That rules out Times New Roman and Ariel.
You’ll also want to stay away from Comic sans if you’re writing a lot of text too.
Here is a short guide on font pairing so you can choose fonts that complement each other and bring your brand to life.
When you’re starting a blog, you may not know this so I’ll go ahead and give you this very important heads up:
YOU CANNOT USE GOOGLE IMAGES WITHIN YOUR BLOG POSTS
It is not legal.
Instead, you’ll want to download high-quality images from stock photo websites or take your own photos.
There are many free image websites such as Pixalby and Unsplash.
A word of caution, however, many bloggers are using these free images and if you’re looking for a totally unique feel for your brand, you may want to invest in some paid stock photography.
If you need some patterns for your designs, and sometimes it’s a good idea to use subtle patterns and you can find these on SubtlePatterns.com.
Icons are great for blogs. You can use them in infographics and really make your social media images more interactive. To get some free icons you can go to https://www.flaticon.com/ and download whatever you want! This is like clip art for designers.
Creating Images For Your Blog
Don’t let social media be a time suck. Here are some tips to social media graphics for your blog.
Create A Schedule
Planning your social media presence before you start the design process is essential to cut down on the time it takes to create your graphics.
Figure out which social media platforms you will be using and create a list.
– Linked In
Once you know which platforms you will be posting on consistently, you’ll be much better off when it comes to the design part of the process. You’ll also be able to create templates for all the image sizes that you require in your preferred design program.
You’ll also want to figure out how often you will want to post on each platform so you have an idea of how many images you need to create each week.
A great tip I can give you is to come up with theme days for your content. For example, you can post quotes related to your niche every Wednesday and on Fridays, you can post a fun tip that relates to your business.
Knowing what you will be posting and when you will be posting it is going to make your designing so much more simple.
Whatever posting schedule and theme days that you decide on, make sure to write that out and stick to your new guideline. Consistency is the key to success.
Once you have a good idea of what you will be posting and when you’ll want to come up with the content for those time slots.
It’s pretty easy to come up with 3 months worth of Instagram posts if you know that every Wednesday you will be posting a quote. Even coming up with 10 quotes, using the same template, could take less than 10 minutes, and you’ve just created 10 weeks worth of content for that day.
For example, for Simple Design 29’s Instagram page, I have decided that every Friday I’ll give away a WordPress tip. I went ahead and picked 10 WordPress tips that I wanted to feature and created these graphics from it using a free online design program called Canva.
These are now branded with Simple Design 29’s font and colour!
You’ll want to make sure that you’re not promoting your business in every post, but rather give away information and value.
Template It Up
Before you go ahead and start designing a mass amount of graphics, it’s a good idea to set up templates for your graphics. A template makes it easy to just swap out the words while keeping the brand elements intact.
You can create templates in Canva for free and use them as you see fit.
Since you already know which social media platforms you will be using for your blog, you should have a good idea of how many templates to set up.
For Simple Design 29, I created 3 templates. A Square for Instagram and Facebook, a rectangle for featured images on my blog and a longer rectangle for Pinterest graphics.
Within Canva, you can find free templates for pretty much any image size. All you have to do is brand the template with your font and colours and it’s yours! Designing a template doesn’t have to be difficult. Don’t overthink it and just do it.
Having templates will save you so much time so you can get back to your never-ending to-do list and will help your brand keep a consistent look and feel.
Since you’ve taken the time to curate your content and you’ve already created your templates, you just need to put your content into your templates. Easy peasy!
All you have to do is put two and two together, make some minor adjustments and you’ve got yourself a perfect graphic with little effort.
Be sure to take the extra step and save your images in appropriate folders so that you can find them later on. Not being able to find a graphic you KNOW you made but it is nowhere to be found is frustrating.
You can use your computer’s folder system to organize your graphics or outsource to a program such as Trello or Google Drive.
Whichever way you choose to save your graphics, just make sure you understand the system and can find your work easily.
If you’re a serious blogger, you won’t want to ignore the important aspect of graphic design for your visuals. Learning your way around Photoshop or Canva will be a lifesaver for you and creating templates will make your design life a breeze.
Take your blog from good to great with awesome visuals that you create yourself.