They say a picture is worth a thousand words.
Because of this, we need to make sure that the images that we use on our blog posts are of high quality and related to our post topic.
Adding images to a blog post ensure that even the laziest blog reader can understand what your post is about without reading too many words.
You want to provide information as fast as possible.
So if images are super important for your blog, where do you find them and how do you use them properly?
This post may contain affiliate links. Full disclosure here.
Best Practices For Using Stock Photos On Your Website
Use Legal Images
It is not legal to run a google search and use a picture from the images tab. Same goes for saving a picture from another website to your desktop and uploading it to your website.
There are companies out there that charge for the use of their photos, and using a photo that was originally purchased is a huge no-no and could get you into trouble.
There are many free places to get images for your website, these are some of my favourites.
Deposit Photos is my favourite source for online images. They have an awesome selection for the niches I write about and I often find awesome photos here.
Another great option for paid images is ShutterStock. They have been around for a long time and their collection of photos, vector images and videos is large. If you sign up for their email list, you will get a free stock photo in your inbox every week. That’s a nice bonus!
This is a stock photo website that offers unlimited downloads! This was one of the first websites to adopt this unlimited mentality and are still using it today. There are over 10 million stock photos, audio files, font files, vectors and more to choose from.
Don’t Be Cliché
When picking your stock photos, try to avoid picking the already overused perfect imagery with super happy people perfectly positioned in the photo.
What I mean by this is if you are writing about a post regarding family quality time, you’ll want to avoid the staged family photo and instead choose the relatable real-life moment image.
Both of these images are great, however, I feel much more connected to the family that’s having a great time in the kitchen.
There is nothing wrong with the photo of the perfect family walking together near the trees, it’s just that it doesn’t feel like a real-life situation. I can just imagine the boy running wild ahead of the family and the girls walking together, leaving dad all by himself walking behind his children… I can see THAT happening, but this is just “Too Perfect”.
Choose On-Brand Images
When choosing your images, it is important to choose photos based on your brand. Ensure that the photo you are choosing represents your brand well and is a reflection on what your brand stands for.
You’ll want to put a lot of thought into each image that you choose and ensure that the emotion that you want your potential customer to feel is portrayed in the image that you choose and this, in turn, has to fit well with your current branding.
Take Your Own Photos Inspired By Stock
If you are having trouble finding THE PERFECT image, you can always take your own photo that could be inspired by a stock photograph.
Sometimes stock photography is an excellent inspiration for content! Scrolling through and figuring out what you like/don’t like about some of the images you see can help you hone in on what you are actually looking for in an image.
Using Images On your Website
However you decide to use stock photos on your website, keep in mind the legal side of using images and always err on the side of caution with free resources.
Make sure you’re picking images that represent your brand and ensure that your potential customer has a connection with the image and make that connection with your brand.