Discover the top 10 basic design tips for your website. No need to overwhelmed by layouts and design, just follow these tips!
Do you ever wonder “What should my blog look like?”
Building a website from scratch can be a little overwhelming at first. There are many things to consider when creating a website. Often times graphic designers are misunderstood and it is believed that designing a website is all about picking colour and placing elements.
While those are important aspects of the job, there is a little bit more to it than that.
Not to worry, I’ll go through the basic elements of good website design and you yourself can create a stunning website for your blog.
This post may contain affiliate links. Full disclosure here.
Basic Web Design Tips
Web Design Tip: Pick 2-3 Base Colours
Picking colours for your website should be something that is well thought out and on-brand. If you already have a logo, you’re off to a good start!
Did you know that 85% of consumers make decisions based on colour? That’s a pretty large statistic!
Take DELL for example. They use a dominant blue which creates a trust factor between the computer company and it’s customer. Dell uses it’s blue in all aspects of branding and most consumers today know the brand very well.
Choosing a dominant colour needs to be something that will make your brand stand out, be memorable.
If you have a logo, you can start with the colours within the logo as one or two of your brand colours to make things simple and on-brand.
Just remember that the dominant colour should be bold and it needs to envoke emotion.
If you need help creating a colour palette for your website, this is an awesome free tool.
Web Design Tip: Plan Your Buyers Journey
Before you start designing your website, you should take a good look at what your buyer journey should look like.
Where would you like them to start looking at your information?
The important thing to remember is that a customer doesn’t want to be “closed” or “prospected”, they are simply looking for extra information before they make any decisions.
You’ll want to walk your website readers through this journey:
Getting customers to notice your offers is creating awareness. How will you accomplish this?
A good way is to write some blog posts and create opt-ins on your website and educate your customer through email sequences in the coming days.
You could also have a landing page explaining your product or service which could lead to a closing sale, just be careful not to be too pushy as that turns off some potential clients.
Once your customer is aware of the products or services that you offer, you’ll want to take them through the consideration stage.
A customer will be going through the consideration stage if they were to opt-in to your email list or read your sales page. They are seeking more information in order to make a more informed decision on the purchase.
Once your customer has considered all the given information, they will then go through the decision making process.
This includes thought processes such as can I do this myself or do I need to hire this service out?
Can I buy this in the store, or do I need to buy it online?
Is this a good resource for me to pour my money into?
During these 3 stages of the buyer’s process, you’ll want to make it simple and quick for them to get from step 1 to step 3 all without leaving your website.
In order to be successful with this, layout your website in such a way that the buyer can’t help but click on the next step of the process by eliminating distracting buttons and options.
Web Design Tip: Provide Fewer Options For People To Choose The Path To Take
By reducing the number of options that you provide to your ideal customer, you are more likely to lead them in the right direction of their buyer’s journey.
Minimize menu items and distracting button on your website to make the sales process easier.
Focus on one call to action in every blog post and page that you have. Do you want them on your email list or do you want them to buy your product or service today?
Figure out what you want them to do, and then lead them to that option and only that option.
Web Design Tip: Limit form fields
When creating an opt-in form for your site, limit the number of information your client has to input.
Giving too many options to fill out can turn a customer away very quickly. If you do require further information from your customer, perhaps add a text box so that the customer can explain their needs to you in paragraph form.
Anything to service your ideal customer better, while keeping things simple.
Web Design Tip: Create Navigation
You’ll want a navigation bar at the top of your website at the very least when considering design elements on your site.
Only add the important elements to your navigation such as blog post categories, contact page and information about you or your company.
Clear and simple navigation goes a long way. Once again, too many choices in the navigation area can confuse a customer and send them down the wrong path of your product discovery.
Web Design Tip: Make It Personal
You never want to appear like a robot or a faceless writer behind your words. Add some personality to you writing and don’t forget a photo of you or our company so that buyers feel more connected to your brand.
Showing personality creates a form of trust between the customer and you, and therefore you will create better relationships and more sales if your client feels that connection.
Web Design Tip: Add Social Buttons
Don’t forget your social sharing buttons! If someone loves your work and they want to Pin It, or Tweet It, make it easy for them to spread the word.
You’ll also want a set of social buttons where customers can go to follow you. This is a completely different set of buttons than the sharing ones. Remember to only promote the social media profiles that your blog or business is active on.
As for the follow your brand social icons, they can usually be found within your theme and all you have to do is add your link.
Adding social buttons isn’t difficult but a task that should not be overlooked.
Web Design Tip: White Space Is Your Friend
When you’re choosing a theme for your blog or company website, you’ll want to make sure there is a lot of white space between your text and elements.
White space, also known as negative space, and it helps the reader focus in on the important elements that you wanted your clients to notice on your site.
Having a lot of information and graphics throughout your site cna overwhelm and confuse a user to the point of them leaving and never coming back to your website ever again.
Even though the term is “white space”, that space doesn’t actually have to be white. It is just space that does not have any elements within it such as graphics, text or columns.
This Divi Theme has a great layout for the Travel blogger which is all about white space and guiding your reader on a journey.
Web Design Tip: Optimize for mobile
When choosing a WordPress theme, make sure you choose one that is optimized for mobile user experience.
Most of the WordPress themes these days are mobile responsive, just make sure your theme is up to date with the responsive feature.
If you need assistance picking a WordPress theme, check out this blog post I wrote on the Best Themes For Bloggers.
Web Design Tip: Avoid Fancy Features such as carousels, accordions and tabs
To keep things loading faster on your website (which is great for SEO and user experience) you’ll want to forgo the fancy-dancy widgets all over the site. Carousels, accordions and tabs widgets can be buggy, and while they look awesome, they actually do more hard than good for your website.
Not to say that you don’t want ANY fancy widgets on your site, but I would throw caution to the wind and stick with a maximum of 2 fancy widgets throughout the entire website.
The Goal Of The Design
The main goal of each and every website design is to create a simple customer experience and deliver a great product to your ideal client.
You want your blog readers to stay on the article and read the entire thing without being overwhelmed by all the different elements on the website and before they leave your webpage your goal is to make them join your email list or click on your sales page copy.
Being friendly and providing a pleasant experience on your website will create trust between you and your ideal customer, leading to more sales in the end for you!